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Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon’s Big Week, and More Tech News You Need

Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. Over in our Cambridge, Massachusetts HQ, we’re celebrating the U.S. July 4th holiday today. If you’re celebrating, too, we hope you have a great holiday — and, we’ll keep this week’s “Unriddled” quick. It’s our Wednesday …

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How to Actually Monetize Facebook Traffic with Messenger

For years, Facebook has been one of the best places to build and reach your audience. Over that same period of time, though, it’s become much more of a pay-to-play channel. In the earlier days of Facebook, you could create a post and count on your audience seeing it. Now, you’re lucky if that content …

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10 Facebook Event FAQs: Answers for Marketers : Social Media Examiner

Do you use Facebook Events for business or networking? Are you confused by some of the features and functions of Facebook Events? In this article, you’ll discover answers to 10 questions marketers ask about creating, promoting, and managing successful Facebook events. 10 Facebook Event FAQs: Answers for Marketers by Kristi Hines on Social Media Examiner. …

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Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need

Welcome back from a long Memorial Day weekend, and an equally long week of data security-related news that applies directly to you — and me. It’s another edition of “Unriddled,” our mid-week digest of the tech news you need to know. Also worth noting, this is the first edition of Unriddled under GDPR, a massive …

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How to Delete Your Facebook Account, Group, or Page [Easy Guide]

There are a lot of reasons you might be thinking about deleting your Facebook account — perhaps you think you spend too much time on it and want to take a social media cleanse, or maybe you and your friends have already stopped using it, so there’s no reason to keep it around. It’s important …

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Facebook’s Testimony in Congress: 5 Big Questions

The reviews are in from Facebook’s two-day testimony in Congress—and they are mixed. Investors seemed comforted by Mark Zuckerberg’s preparation and poise. Tech and marketing professionals were disappointed by lawmakers’ lines of questioning, which seemed to reveal a general lack of understanding of how social media advertising works. Critics of Facebook said the platform’s response …

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Facebook and Instagram Data and Privacy Updates : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and …

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How to Use Facebook Ads for Market Research : Social Media Examiner

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy. How to Use Facebook Ads for Market Research by Maria Dykstra on …

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How to Create a Facebook Ad That Works With WhatsApp Business : Social Media Examiner

Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. How to …

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