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People Say They’re Deleting Facebook, But Are They Really?

A recent poll shows that a good number of people, especially young people, are joining the #DeleteFacebook app from their phone. But here’s why no one, from Facebook to marketers to grandmothers who just figured out how Facebook works, should be worried. According to the Pew Research Center, about 26 percent of polled adults said …

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Facebook Group Admin Tools and Updates : Social Media Examiner

934 Shares Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Groups admin tools and updates. Our special guest this week is Holly Homer. Tune …

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Why Facebook Removed 5,000 Ad Targeting Options (And What to Expect Next)

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of …

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How to Create a Facebook Location Page : Social Media Examiner

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. How to Create a Facebook Location Page by Amy Hayward on Social Media …

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How to Use Google Data Studio to Report on Facebook Campaigns : Social Media Examiner

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. How to Use Google Data Studio to Report on Facebook Campaigns by Chris …

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Facebook Analytics: What Marketers Need to Know : Social Media Examiner

638 Shares Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media …

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Facebook Rolls Out Watch Party to All Facebook Groups : Social Media Examiner

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social …

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Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ …

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How to Use Facebook Audience Insights to Improve Targeting

Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers. It can also help you tailor your posts to ensure you’re providing the right content, in the …

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