How to Run an Instagram Contest: A 10-Step Guide

With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy …

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How to Repurpose Your Video Content Across Many Platforms : Social Media Examiner

101 Shares Is video a part of your marketing mix? Looking for tools to help you get more mileage out of each video you create? In this article, you’ll discover how to repurpose one video into content that can populate your blog, podcast, and multiple social channels. How to Repurpose Your Video Content Across Many …

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Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Reuters Facebook Adds Keyword ‘Snooze’ …

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Instagram Adds Question Stickers to Stories : Social Media Examiner

408 Shares Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram adding a questions sticker for Stories, Facebook ads updates, and other breaking social media …

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How to Use Facebook Audience Insights to Improve Targeting

Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers. It can also help you tailor your posts to ensure you’re providing the right content, in the …

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How to Use Instagram Stories to Drive Traffic to an Opt-In Form : Social Media Examiner

428 Shares Want to grow your email list using Instagram? Wondering how to generate email leads with an Instagram story? In this article, you’ll discover a step-by-step plan to drive traffic to your opt-in form using Instagram Stories. How to Use Instagram Stories to Drive Traffic to an Opt-In Form by Adina Jipa on Social …

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5 Affordable Social Media Video Tools for Marketers : Social Media Examiner

365 Shares Need to add more video to your social media content? Looking for affordable and simple DIY video tools? In this article, you’ll discover five easy-to-use tools to bring more video into your social media marketing. 5 Affordable Social Media Video Tools for Marketers by Maria Dykstra on Social Media Examiner. #1: Share Stock …

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Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon’s Big Week, and More Tech News You Need

Welcome one, welcome all to another Wednesday: the day that marks the halfway point — almost — to the weekend. Over in our Cambridge, Massachusetts HQ, we’re celebrating the U.S. July 4th holiday today. If you’re celebrating, too, we hope you have a great holiday — and, we’ll keep this week’s “Unriddled” quick. It’s our Wednesday …

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So Your Instagram Ad Got a Click-Through—Now What?

Share You put a ton of work into creating great ads on Instagram: choosing the format, selecting your images, writing an awesome caption, and adding a compelling call to action. Now you just sit back and wait for your customers to do the rest, right? Getting that click is only half the battle. Your visitor …

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