Month: August 2018

Why Facebook Removed 5,000 Ad Targeting Options (And What to Expect Next)

Facebook announced this week that it will remove more than 5,000 targeting options from its custom audience ad tools. Advertisers on Facebook can use these targeting tools to customize (and personalize) who sees their ads; for example, women in a certain age group, in a certain region, who are interested in a certain category of …

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Instagram Is Single-Handedly Remaking Brands’ Social Media Image

A recent report from NetBase tracked the most loved global brands and found that Instagram had catapulted to the top of the list, beating out YouTube and parent company Facebook. More impressive than that ranking is how much of a boon Instagram has been to other beloved brands. If you want to remake your social …

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How to Create a Facebook Location Page : Social Media Examiner

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. How to Create a Facebook Location Page by Amy Hayward on Social Media …

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Will Twitter Succeed in Defeating Trolls? The Stakes for Marketers

“I’m addicted to you, don’t you know that you’re toxic?” I can guarantee this will be the first and last time I ever open a blog post with , but the pop star’s 2003 tribute to perilous romance seems to perfectly encapsulate my relationship with — and I know I’m not alone. via GIPHY I …

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How to Use Google Data Studio to Report on Facebook Campaigns : Social Media Examiner

Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. How to Use Google Data Studio to Report on Facebook Campaigns by Chris …

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How to Spot a Fake Instagram Influencer

In a single day’s worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately, a real part of social media. Countless influencers use fraudulent practices to make their influence seem more widespread than it is. Whether …

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Facebook Analytics: What Marketers Need to Know : Social Media Examiner

638 Shares Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell. The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media …

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these …

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