Month: March 2018

12 LinkedIn Accounts That Will Make You Smarter

Share Your brain is a muscle (or so I’ve been told). Just like your workout routine, if you neglect intellectual pursuits, you won’t see any improvements. Luckily, with so many influential people and organizations sharing their expertise on social, it’s easy to keep your brain sharp. We’ve created a list of LinkedIn accounts to follow …

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Twitter CEO Live Streams Answers About the Social Network’s Health

Last week, Twitter CEO Jack Dorsey announced the company is soliciting applications from people who’d like to helpstudy Twitter’s health as a platform for conversation. Or should we say, #health. Today, the CEO took to Periscope — Twitter’s live streaming video app — for a mobile panel of himself and three of his colleagues to …

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get real Instagram followers

How Does the Instagram Algorithm Work?

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. If it doesn’t show you interesting and engaging content, you’ll exit the app. The algorithm needs to keep you scrolling. How does the Instagram Algorithm work? When deciding how high your post should show up …

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Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video] : Marketing Podcast

Chris Brogan is the CEO of Owner Media Group, through which he provides education and tools—books, speeches, courses, and workshops—to help your business (and you) thrive. In short, Chris teaches you which actions will get you what you want. He’s a sought-after keynote speaker, and he has consulted global companies, including Disney, Microsoft, Coke, Titleist, Pepsico, …

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Facebook Expands Breaking News Test to More than 50 Publishers

As part of Facebook’s 2018 focus on building community, last month the social media company announced it would be prioritizing local news in users’ News Feeds. The latest update in this mission is an expanded test of Facebook’s “Breaking” tag for publishers to use when emphasizing important or developing stories. Currently, more than 50 publishers …

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Rock ‘n’ Roll ‘n’ Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast] : Marketing Podcast

Rock ‘n’ Roll ‘n’ Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver …

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Is Twitter Still Important for Marketing & Businesses?

Why Your Business (Still) Needs to Be on Twitter: ‘The Tao of Twitter’ Author Mark Schaefer on Marketing Smarts [Podcast] Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The secret to the lasting success of The Tao of Twitter might be that it explores the dynamics of personal networking and …

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Video SEO to Maximize Your Reach

Right now, video marketing is one of the most critical components of B2B marketing strategy. Unfortunately, many brands still don’t buy into the medium—and the ones that do produce video frequently ignore their video SEO, leaving their content unseen by decision-makers. No matter how high-quality or on-message the video content is, proper video SEO makes …

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How to Write Facebook Messenger Copy That Converts

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But …

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