Month: March 2018

How to Use Facebook Ads for Market Research : Social Media Examiner

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy. How to Use Facebook Ads for Market Research by Maria Dykstra on …

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How To Use Visually Smart Advertising On Pinterest

More than 175 million people use Pinterest to share and discover ideas with one another. It’s a unique platform in which it delivers actionable inspiration tailored to the users unique tastes and interests. This is a great opportunity for brands to give their customers what they want before they even know they want it. In …

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How to Create a Facebook Ad That Works With WhatsApp Business : Social Media Examiner

Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. How to …

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Pinterest, Brands, And The Future of Visual Discovery [STATS]

Pinterest is a platform built on the concept that providing consumers with a personalized discovery feed of inspirational content is the best way to turn browsing into action. Arthur Sevilla, Vertical Strategy Lead, CPG, at Pinterest recently took the stage at Social Media Week Chicago to explore how marketers can make the most of the …

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Customer Service Tweets From 9 Brands Doing Twitter Support Right

Who else here dreads picking up the phone and calling a customer service phone number? Sometimes, we just don’t want to talk on the phone — it’s as simple as that. And savvy customer support teams recognize that, and will offer support across a variety of channels, including social media. Twitter has become the de-facto …

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Why B2B Marketers Should Be Using Video

For a long time, B2C marketers have dominated video advertising. But the evolving landscape of video advertising has opened up opportunities for B2B marketers, too, driven in large part by a changing demographic of B2B buyers and their video-consumption behaviors. According to a recent Google study, 70% of B2B buyers watch videos along their path …

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How to Brand Your Mobile Facebook Live Streams : Social Media Examiner

Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts. How to Brand Your Mobile Facebook Live Streams by Owen Hemsath on Social …

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How to Use Pinterest for Business: 8 Strategies You Need to Know

Share With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged …

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