Month: January 2018

Facebook Reactions: What They Are and How They Impact the Feed

Facebook reactions were used over 300 billion times during their first year of existence. That’s 800 million a day. Yes, fellow Facebook citizens, it seems we have a lot of pent-up emotion to share. Much more than cute icons, Reactions have given users the ability to express themselves on Facebook beyond a simple thumbs up. …

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Facebook’s Sweeping News Feed Changes: Winners & Losers

Facebook has announced plans to reframe how users experience its product, and the News Feed in particular, as part of the platform’s most sweeping changes in years. The big takeaway: Facebook will prioritize content that generates conversations—and more specifically, updates from friends and family—and diminish the organic spread of publisher content. The news comes in …

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Alexa Everywhere: Here’s How Amazon Plans To Make Voice Services Ubiquitous

Amazon has just unleashed the Alexa Mobile Accessory Kit, which will allow developers to integrate the highly popular voice assistant with portable wearable technologies spanning headphones, smartwatches, fitness trackers, and more. The move hints at Amazon’s vision to expand the use-cases for Alexa outside of the home (where Echo is the associated hardware device) to …

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Here’s Your Chance To Take The Stage At SMWLA

Calling all speakers and thought leaders: We’ve opened our call for submissions for SMWLA 2018, to be held June 12-14 at The Broad Stage in Santa Monica. Last year’s event featured speakers from National Geographic, BuzzFeed, Bitly, Tastemade and more. The deadline is March 2, but we encourage you to apply as early as possible, …

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The Key To Achieving Facebook Viral Reach? Branded-Content Ads [Study]

When it comes to attaining viral reach on Facebook, brands are better off promoting branded content partnerships versus creating and promoting their own content on their own pages. This is according to new research from social analytics firm Shareablee, which found that branded content ads—that is, advertiser-promoted posts of branded content—generate twice as many earned …

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4 Essential Influencer Marketing Tips For 2018

If you’ve ever wondered why some bloggers seem to get all the opportunities while others struggle to land repeat brand collaborations, the answer could lie in these four simple, but often overlooked influencer marketing tips. As an influencer, even if you’re doing everything right, from creating gorgeous content to over-delivering on the collaboration brief, you …

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The Early 2018 Hot Takes Are In And They Might Scare You

Apple, Netflix, Amazon, Target: Experts Predict Big Acquisitions In 2018 Business The TL;DR version: Experts predict that Amazon will buy Target and Apple could gobble up Netflix. New year, new wild predictions. Take these with a grain of salt, but analysts are already predicting some big M&A moves could come in 2018—shifts that could dramatically …

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