Month: December 2017

4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse …

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This Week On SMW Insider: Best of Social Media Week Chicago 2017

Miss out on Social Media Week Chicago? You can now watch all the Stage One and Stage Two sessions from November’s conference on SMW Insider! Highlighted on the platform this week we have sessions from RXBAR, The Knot, National Geographic, Pinterest, and Crowdtap. Check out these, plus over 600+ educational talks, workshops, and interviews only …

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10 Useful Tools for Creating Content, Writing, and Researching : Social Media Examiner

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. 10 Useful Tools for Creating Content, Writing, and Researching by Joel Widmer on Social Media Examiner. #1: …

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Using Micro-Communities to Boost Organic Reach on Social Media

Share As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… …

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Holiday Shopping Trends and Predictions 2017

Real-World Education for Modern Marketers Join Over 600,000 Marketing Professionals Start here! more Presented by: Paul ChaneyIn just 10 minutes, we’ll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more In this 22-page guide, you’ll learn how to identify the key hires …

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Facebook Ad Benchmarks: 3Q17 CTR and CMP Stats

Real-World Education for Modern Marketers Join Over 600,000 Marketing Professionals Start here! more Presented by: Paul ChaneyIn just 10 minutes, we’ll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more In this 22-page guide, you’ll learn how to identify the key hires …

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Instagram Stories Guide for Small Businesses

Real-World Education for Modern Marketers Join Over 600,000 Marketing Professionals Start here! more Presented by: Paul ChaneyIn just 10 minutes, we’ll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more In this 22-page guide, you’ll learn how to identify the key hires …

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How to Improve Your Facebook Video Watch Time : Social Media Examiner

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. How to Improve Your Facebook Video Watch Time by Paul Ramondo on Social Media Examiner. #1: …

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3 Unusual Content Marketing Approaches That Actually Work

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in …

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