Month: December 2017

Why Snapchat Wants To Unleash Its Content Everywhere

An end of year reveals that Snapchat is at work building a feature that will allow people to share content created within its closed app elsewhere on the web. Called “Stories Everywhere,” the new product—still in early development—is a marked departure from Snapchat’s original aim, which was to send ephemeral content to friends via a …

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15 Big Trends That Will Influence Marketing In 2018

The year 2017 was marked by heightened tensions (and a healthy dose of drama) at the intersection of technology and culture. The word of the year, according to Dictionary.com, was “complicit,” defined as being involved in an illegal or questionable act. Outside of the context of politics, the term could also be applied to the cascade …

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These Were The Most Downloaded Smartphone Apps On Christmas

It’s always interesting to monitor the most downloaded apps during holidays and key cultural moments, and Christmas Day is no different. The Verge editor Casey Newton recently shared a snapshot of the most popular apps on Dec. 25, and some of the trends might surprise you. Below is a breakdown of the most-downloaded smartphone apps for …

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Efficiency Or Ageism? Study Says Companies Use Online Ads To Exclude Older Candidates

ProPublica and The New York Times have released a report suggesting that companies are using digital ad targeting to exclude older candidates from various job postings. The study looked at ads posted on Facebook, Google, and LinkedIn. Ad targeting is a common tactic used by digital advertisers to ensure that their messages are reaching the most relevant …

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What You Need to Know About Domain Names: 101 Facts

Real-World Education for Modern Marketers Join Over 600,000 Marketing Professionals Start here! more Presented by: Paul ChaneyIn just 10 minutes, we’ll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more In this 22-page guide, you’ll learn how to identify the key hires …

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Facebook Swaps Disputed Flag For Related Articles To Stop Fake News

Facebook wants to help fight the spread of misinformation on its platform by identifying content from disputable sources and then taking things a step further by suggesting a related article from a credible source. This second step is important, as it allows Facebook to help mitigate the influence of malicious or patently false posts by …

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Announcing New Dates and Venue for Social Media Week London 2018!

Announcing New Dates and Venue for Social Media Week London 2018! Conference #SMWLDN returns in 2018. Stay tuned for more updates! Join us for our 9th annual conference taking place the week of November 12-14, 2018. What’s New for 2018? #SMWLDN will be an improved and enhanced version of the 2017 event, which will now …

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Live Video for Brands: Livestreaming on Social Media

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories, and Facebook Live, everyone can stream what they’re doing—inane or otherwise—and beam it across their social networks. Live video is a game-changer for social users, and, as is often the case, it’s becoming a game changer for brands. Companies haven’t dived in …

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Social Media News: Facebook vs. Engagement Bait; Amazon vs. YouTube: 11 Stories

This week’s ‘Skim: what Facebook’s new war on “engagement bait” means for you; what name Amazon just trademarked, and why YouTube should be worried; Snapchat’s the only app that teens would take if deserted on an island (which come in second and third?); Twitter’s new business-friendly features make direct messaging more personal (and it ends …

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Report: Netflix Could Overtake Cable In 2018

Led by Netflix, streaming video services have been steadily chipping away at cable’s dominance for years—and according to a new report, Netflix might soon surpass cable when it comes to subscribers. A recent study conducted by PricewaterhouseCoopers as part of their Consumer Intelligence series found that Netflix is now neck-and-neck with cable TV. The survey …

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